Challenge
Public-radio fundraising drives are live operational events. Producers, hosts, fundraisers, managers, and remote staff need to coordinate messaging, timing, goals, donor activity, and changes while the campaign is already in motion. Prompli already served that workflow, but the product had grown feature by feature over time. Planning, collaboration, campaign execution, reporting, and newer capabilities were becoming harder to navigate as a single system. The opportunity was not simply to refresh the interface. It was to reorganize the product around how station teams actually prepare for, run, and learn from a fundraising drive.
Approach
Reworked the product architecture around the full fundraising workflow: campaign preparation, break planning, messaging, live execution, team coordination, gift activity, and post-drive analysis. The result is a system organized around the work station teams are doing rather than a collection of disconnected features.
Created a consistent shared environment for people working in the studio, elsewhere in the station, or remotely. Planning tools, messaging, chat and collaboration features, shared campaign context, and rapid updates help everyone work from the same operating picture while a drive is underway.
Expanded the platform beyond planning with AI-assisted messaging tools, gift and campaign tracking, reporting, and performance views that help teams understand what is happening during a drive and carry what they learn into the next one.
Outcome
Prompli relaunched as a modern fundraising operations platform for public radio rather than simply a tool for assembling pledge-drive breaks. Station teams can move from campaign planning into live execution without leaving the product, while shared messaging, AI-assisted workflows, collaboration tools, reporting, and performance visibility give the broader team a clearer view of the drive. The rebuild also created a stronger product foundation for Prompli itself: a more coherent design system, clearer information architecture, and room for new fundraising workflows and automation to be added without turning the application back into a collection of one-off screens.
Engagement publicly referenced — product live at prompli.com.
Proof
Full product rebuild
Ground-up application and design-system rebuild supporting planning, live-drive operations, collaboration, AI-assisted workflows, reporting, and campaign performance.
Cleared public engagement — product live at prompli.com.