Challenge
The Collab's product needed more than a forum. Creators and brands had to run spaces, memberships, benefits, payments, and live community activity as one experience — and that experience had to stay coherent on phones and desktops as it kept changing. The difficulty was the span: many product surfaces, one operating model, over years rather than a single release.
Approach
Made the backend the system of record — accounts, commerce, and real-time activity — so web and native clients consumed the same contracts.
Implemented The Collab's product and UX direction on the web so creator, member, and admin flows stayed consistent as features accumulated.
Shipped iOS and Android against those same contracts, including the awkward cases: spotty connectivity and store release constraints.
Outcome
Commonspace operates as one product across web and native. The Collab owns the design. Craft & Logic owns the systems, the implementation, and the continuity of a platform that has kept evolving since 2022.
Product design by The Collab. Engineering, systems, and production continuity by Craft & Logic.
Proof
Since 2022
Production web, iOS, and Android on one API. Design by The Collab. Engineering, architecture, and ongoing product implementation by Craft & Logic.
Design partnership: The Collab.