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Craft/Logic
Enterprise · TravelEngagement

Revenue visibility for investment decisions

From 2016 through 2019, Craft & Logic helped a Tokyo-headquartered Fortune Global 500 travel group see how revenue actually moved across the Japanican booking ecosystem, content systems, and internal tools — so technology investment could follow the economics, not a consolidated total.

Client
JTB Corporation
Year
2016 — 2019
Engagement
Fractional CTO · Discovery · Platform
Team
1 partner, 2 senior engineers, 1 strategist
JTB Corporation — representative imagery from the engagement
Representative imagery from the engagement. Revenue strategy, discovery, and platform work for enterprise travel.

Challenge

The group operated dozens of revenue streams across subsidiaries, joint ventures, and legacy booking platforms. Leadership could read consolidated financials but could not trace which products, channels, and systems produced margin — which made prioritization and investment conversations slow and contentious.

Approach

  1. Mapped each revenue surface to the systems that recorded it — booking engines, partner APIs, corporate programs, and ancillary lines — so finance, product, and operating units could share one vocabulary.

  2. Ran structured interviews with business-unit owners across multiple countries to separate durable revenue from campaign noise.

  3. Delivered a repeatable modeling approach the client's own teams could rerun each quarter without relying on an external black box.

Outcome

The result was a shared operating view of how money moved — pricing, channel mix, and attach — so prioritization and technology investment could follow that reality instead of a consolidated number.

Revenue strategy, discovery, and platform work for enterprise travel.

Proof

Fortune Global 500

A cross-business-unit model leadership could use to prioritize investment across finance, product, and operations.

Engagement

Client-specific financial figures are shared privately where appropriate.

Revenue visibility for investment decisions · Craft / Logic